Atlas Financial
A premium marketing website for a Canadian B2B equipment financing firm — built to convert business owners into applicants and rank for industry keywords.
A financing firm that needed to look the part
Atlas Financial provides equipment financing, working capital, and vendor partnership programs to Canadian businesses across construction, transportation, manufacturing, and eight other industries. They compete directly with established players like Moneda Capital and Peel Financial — and needed a website that felt clearly premium: closer to private banking than a payday loan.
Boolean Brew designed and built the full site from scratch: 18 pages, 8 industry-specific verticals, and a zero-framework static build that ships no runtime JavaScript by default. The brief was explicit — Lighthouse 100 on both mobile and desktop, WCAG 2.1 AA compliance, and copy confident enough to convert a business owner who's already talked to three other lenders.
- — Competing in a crowded B2B financing market where every site looks the same
- — 18 pages and 8 industry verticals needed without a CMS or backend
- — PageSpeed 100 on both mobile and desktop — a hard, measurable target
- — Premium feel required without gradients, heavy imagery, or visual gimmicks
- ✓ Zero-framework Vite build — pure HTML, CSS, and JS with zero runtime overhead
- ✓ Editorial type system (Cormorant Garamond + Golos Text) carrying the premium feel through spacing and hierarchy alone
- ✓ Automatic dark/light mode tied to OS preference, persisted to localStorage
- ✓ Full JSON-LD structured data on every page — Organization, FinancialService, BreadcrumbList
Core site features
Animated Hero
Cinematic video background with a typed-word animation cycling through industry names. Graceful static fallback when JS or video is unavailable.
8 Industry Verticals
Tailored pages for Construction, Transportation, Manufacturing, Medical & Dental, Hospitality, Agriculture, Food Service, and Aesthetics — each with industry-specific copy and imagery.
Dark / Light Mode
Automatic theme detection from OS preference with a manual toggle. Pre-paint script prevents flash of wrong theme. Both modes use separate brand-native colour palettes, not inversions of each other.
Zero-JS Default
No framework, no hydration overhead. All JS is deferred and non-render-blocking. Third-party scripts on initial load: zero. Total JS budget per page: under 60KB.
Structured Data & SEO
Per-page JSON-LD with Organization, FinancialService, BreadcrumbList, and FAQPage schemas. Sitemap generated at build time. Canonical URLs, Open Graph, and Twitter Card on every route.
Apply & Contact Forms
Application and contact forms with accessible validation — associated labels, aria-live error announcements, and visible focus rings on every interactive element.
Site walkthrough
Stack overview
Eight verticals, one consistent voice
Each industry page speaks directly to that sector's financing reality — construction firms think about fleet cycles differently than medical practices think about equipment leases. The pages share a common layout system but use industry-specific headlines, imagery, and financing scenarios drawn from the client brief.
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BreadcrumbList JSON-LD on every inner page
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Unique page title and meta description per route
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Clean URLs with canonical tags and sitemap entries
Need a site that earns its keep?
Whether it's a marketing website, a SaaS product, or something more bespoke — we scope it, design it, build it, and ship it.